At Clarity of Place, we believe destinations are more than the sum of their attractions and hotel rooms—they’re places people call home, where people build businesses, and places shaped by memory, belonging, and evolution. In a tourism landscape filled with trend cycles, visitor-centric strategies, our approach begins somewhere else entirely….with the people who already live and invest in the place.
Most strategic tourism plans still orient around the visitor journey—how to attract them, move them, and ensure they return. While visitor behavior matters, it’s not the whole picture. When strategy starts and ends with the tourist, it risks sidelining the very people who make a destination special and what makes it vibrant: residents, small business owners, and community changemakers. These authentic community elements not only attract visitors, they form the foundation of a destination strategy rooted in local identity and shared purpose.
Clarity flips that model.
Our work—like your destination—is rooted in community. We look to understand local values, listening to stakeholder voices across sectors, and illuminating the needs, concerns, points of pride that shape a place’s identity and define what success actually looks like for everyone. If tourism means to support a destination’s economic resilience, livability, and identity, it must be grounded in community insight and built with intention.
This means creating collaborative strategies that:
Reflect shared values and priorities uncovered through engagement
Amplify local storytelling to connect visitors with the local treasures the community cherishes
Center placemaking as a unifying framework and bridge for tourism, economic development, and community vision
The result? A resilient, grounded, and relevant destination strategy. One that doesn’t just chase the next trend, but builds trust and momentum over time.
We believe the future of destination planning isn’t just about attracting more people. It’s about creating better alignment among the people who bring your destination to life.
Would you like to learn more about working with Clarity of Place to develop strategies for your destination? Contact us!
