Strong destination communities have Clarity of Place

Clarity of Place brings fresh perspectives and an understanding of place to destinations and the people who steward them.

Our Services

When destinations are clear on where tourism and community goals come together, they can optimize the potential of tourism. The result? A strong and valued local visitor economy that enhances the community’s quality of place for hospitality industry stakeholders, residents, and visitors.

Destination Assessments

Assimilating data that tells us how the visitor economy "fits" into the larger community

Destination Positioning

Understanding what differentiates the destination and how it competes with others to attract visitors

Destination Strategy

Providing decision-ready materials and recommendations for destination management efforts that are aligned with overall community goals

Using Data to Drive Decisions

Places—and the government bodies and organizations that support them—collect and produce a lot of data. We believe it’s important to harness that data to make informed decisions to promote, market, and manage your “places” more effectively and to better understand your stakeholders’ priorities.

To help destinations visualize how the visitor economy “fits” in the community, Clarity of Place developed PlaceBalance, a proprietary, first-of-its-kind diagnostic tool that taps existing data sets to show how the tourism economy and community needs interact.

PlaceBalance will help your destination to

  • Collect and review the data that matters,
  • Gain important insights as Clarity of Place’s tourism experts interpret that data, and
  • Outline key priorities, together with Clarity of Place, that help you manage your destination to serve visitors, tourism stakeholders, and the broader community.