Beyond the Tourism Vertical

Destination development is a Community Shared Value.

 

The role of the destination organization in its community is changing. As Jack Johnson and the Destinations International Foundation began espousing in the Finding Our Cornerstone brief, destination organizations are called on to assist and build the community in areas beyond visitor promotion. Community issues such as mobility, social strains, sustainability, and livability contribute to its brand and quality of place. The work of destination organizations not only brings tourism activity, but also amplifies the community brand, shows off its uniqueness, and contributes to economic vitality.

 

Key Community Audiences

Destination

Organization

Residents

Visitors

Visitor Services

Local Government

Community Resources

Economic Development Agency

Corporate Community

Attractions

Venues

Accessibility

Communities

Clarity of Place

8035 Changing Seasons Cir.

Fayetteville, NY  13066

315-569-8908

©2020 by Clarity of Place.